Archive: Research Projects

Re-Configuring Creativity through generative AI in the Advertising Industry (ReCREATIVE)
How does generative AI reshape creativity in advertising? The project explores its impact on creative work, professional identities, and the meaning of creativity – between innovation, efficiency, and human authorship.

AIffectiveness: Effectiveness of Generative AI Tutors in Higher Education
The project accompanies the introduction and use of the generative AI tool “OneTutor” at universities in Bavaria to investigate its influence on students’ learning behaviour and academic success. By conducting quantitative…

Legal uncertainty through generative AI? Reform considerations for the promotion of system trust at universities. Academic framework for fair AI regulation in exams
This research project examines the possibilities for universities to use AI in exams and to prepare students for a digital working world.

AI-Aided Design: Generative AI as a Co-Creation Tool
The project investigates the development and use of generative AI to support designers in the design of 3D objects that may be realised by 3D printing.

AI in Journalism: The Impact of Generative AI on Objectivity and Dialogic Openness in Climate Debates
The project is investigating how AI in climate protection can help to increase the willingness to accept messages and promote an objective debate with counter-arguments.

Human-Centered Specification-Driven Software Engineering with Generative AI
The project explores a specification-driven approach to software development that eliminates the need for programming skills, aiming to empower individuals to design digital technologies and thereby enhance the digital sovereignty…

Algorithmic Bias From a User Perspective: Assessment, Impact, Interventions
Texts and pictures created with generative AI can be heavily biased against women and minorities. The aim of this project is to gain insight into the phenomenon, its effects, and potential countermeasures.

How “human” should justice be? Psychological determinants of trust in co-creation with generative AI in the context of the legal system
The project analyses psychological processes that foster or hinder trust in generative AI in legal contexts and examines the acceptance and perspectives of various actors.

Self-Regulated and skilled interaction with generative AI: Diagnosis and training
From the perspective of self-regulated learning, the project investigates which competences students have for interacting with generative AI and how they use them.

For the Greater Good? Deepfakes in Criminal Prosecution
The project brings together expertise from criminal law, law enforcement, business informatics and philosophy to examine the question of under what circumstances and to what extent the use of AI and deepfakes in law enforcement…