Project description
The rapid development and spread of artificial intelligence (AI) has a profound impact on society. New generative AI models can already create text, images, and videos that are indistinguishable from human-generated content. Society’s acceptance of and attitudes towards this technology are of growing importance as the areas of application become more diverse and affect more and more areas of professional and private life. Therefore, this research project aims to investigate the attitudes towards as well as the actual use of AI in Germany. This will provide a better understanding of the impact of this technology on society.
To this end, various aspects of the acceptance of and attitudes towards AI in the population will be examined. In a first study (“Understanding and Shaping Artificial Intelligence“), among other things, it was investigated how people in Germany think about the influence of AI on Germany as a business location. In addition, the study provides information about the knowledge and assessments of AI in the population.
A second study analysed the use of generative AI systems by the population in Germany. Particular attention was paid to the use by employed persons and their assessments, as well as to further developments and possible guidelines in the working world. Another study focussed on the use of generative AI among pupils and students and their assessments.
The latest study was carried out shortly after the European Unions AI Regulation (AI Act) came into effect. The study takes this recent development into account and examines the public awareness of the regulation and how respondents perceive it. Additionally, the study builds on previous bidt surveys, providing insights into the use of generative AI among the general population and employees, as well as the general circumstances for the use of the technology in the workplace.
Furthermore, the project “bidt-Digitalbarometer” takes up AI in its population surveys and provides data on knowledge about AI in different population groups as well as on the acceptance of AI in different application areas.
Project team
Alumni
