Research area: Economy and Labour

bidt meets re:publica
Our researchers will be represented at this year’s re:publica with talks and panels on digitalisation. The festival for the digital society in 2025 has the motto “Generation XYZ”.

Networking, promotion, visibility: bidt is a member of the Network of Institutes for Digitisation Research (NIfD)
Six research institutes are pooling their expertise in the Network of Institutes for Digitalisation Research (NIfD) in order to analyse and help shape the digital transformation from a fundamental scientific perspective

Re-Configuring Creativity through generative AI in the Advertising Industry (ReCREATIVE)
How does generative AI reshape creativity in advertising? The project explores its impact on creative work, professional identities, and the meaning of creativity – between innovation, efficiency, and human authorship.

AI-Aided Design: Generative AI as a Co-Creation Tool
The project investigates the development and use of generative AI to support designers in the design of 3D objects that may be realised by 3D printing.

Trustworthy Generative AI Copilots for Data Analytics in Business Decision-Making
The project investigates the design of trustworthy generative AI copilots and their influence on the business decisions of users without a technical background.

Spread of working from home and organisation of everyday working life at the end of 2024
The tenth survey wave on the prevalence and acceptance of working from home (7–10 October 2024) examines, among other aspects, self-perceived work productivity while working from home as well as opportunities for more flexible…

The hype surrounding generative AI is levelling off – new insights into use, fears and regulation
Two years have passed since the release of ChatGPT, how has the use of generative AI developed in Germany since then? And what are the current fears? New findings from the bidt study.

Prevalence of generative AI in private and professional life 2024
Generative artificial intelligence (AI) is used by the population in both private and professional contexts. Compared to last year, usage has remained more or less constant. Only a minority are aware of existing regulatory…

FAZ guest article on the role of AI in software development
In an FAZ guest article, Alexander Pretschner explains why AI will not replace software engineers.
Digitisation Processes in Geriatric Care
Digital management and documentation of patient data require extensive knowledge of data security and privacy.