Research area: Economy and Labour

Our researchers will be represented at this year’s re:publica with talks and panels on digitalisation. The festival for the digital society in 2025 has the motto “Generation XYZ”.

Six research institutes are pooling their expertise in the Network of Institutes for Digitalisation Research (NIfD) in order to analyse and help shape the digital transformation from a fundamental scientific perspective

How does generative AI reshape creativity in advertising? The project explores its impact on creative work, professional identities, and the meaning of creativity – between innovation, efficiency, and human authorship.

The project investigates the development and use of generative AI to support designers in the design of 3D objects that may be realised by 3D printing.

The project investigates the design of trustworthy generative AI copilots and their influence on the business decisions of users without a technical background.

The tenth survey wave on the prevalence and acceptance of working from home (7–10 October 2024) examines, among other aspects, self-perceived work productivity while working from home as well as opportunities for more flexible…

Two years have passed since the release of ChatGPT, how has the use of generative AI developed in Germany since then? And what are the current fears? New findings from the bidt study.

Generative artificial intelligence (AI) is used by the population in both private and professional contexts. Compared to last year, usage has remained more or less constant. Only a minority are aware of existing regulatory…

In an FAZ guest article, Alexander Pretschner explains why AI will not replace software engineers.