| Topic Monitor | ChatGPT in German Companies

ChatGPT in German Companies

Companies in the ICT sector, research, and media are particularly open to using ChatGPT.

The use of generative artificial intelligence (AI) such as ChatGPT promises great advantages for companies in terms of taking over research work, text generation and simple programming tasks. Microsoft, for example, is planning to integrate generative AI into its own Office programmes.

A study by the Institute for German Business is now analysing the extent to which German companies are already planning to use ChatGPT. To this end, over 4.2 million job advertisements from the first quarter of 2023 were searched for keywords such as “ChatGPT” and “GPT-4”. Although the demand for specialists for handling ChatGPT is still very low with only 146 hits, it has risen continuously over time.

Specifically, the following trends can be derived from the results of the study:
Companies from the ICT sector, the education and research sector as well as from marketing and media communication are particularly interested in using ChatGPT. The use of ChatGPT in the ICT sector relates in particular to the development of applications based on ChatGPT. In the research sector, on the other hand, research is generally being conducted into generative AI using ChatGPT, and in marketing, employees who can use ChatGPT to create text contributions more efficiently are particularly sought after.

Furthermore, the analysis shows that the demand for ChatGPT skills is more pronounced in small and medium-sized enterprises and start-ups than in large companies. This is plausible, as the potential increase in efficiency through ChatGPT is particularly high in smaller companies with less specialised employees. Despite the potential of ChatGPT, however, companies are showing a certain reluctance. The demand for specific ChatGPT skills in job adverts is still low overall. In addition, many jobs are advertised as internships. This suggests a rather sceptical attitude on the part of companies with regard to the effective, long-term use of ChatGPT, to which the general uncertainty about the future regulation of generative AI, such as through the EU AI Act, also contributes.