PD Dr. Angela Graf
Research Coordinator and Research Project Leader, bidt
PD Dr. Angela Graf is a Research Coordinator and Research Project Leader at the bidt. Since 2023 she has been coordinating the bidt research area Economy and Labour. Since 2020 she has been leading the research project Digital Transformation of engineering companies – a question of identity. Moreover, she serves as a senior lecturer (Privatdozent) at the TUM School of Social Sciences and Technology at the Technical University of Munich since 2020. She studied sociology, law, and business administration and holds a Ph.D. in sociology (2014, Thesis: The German Scientific Elite) She then worked as a post-doc at the Munich Centre for Technology in Society (MCTS) and at the Chair of Sociology of Science at the Technical University of Munich. 2020 she reached her habilitation in sociology (research topic: power relations in transition – dynamics of transformation in German academia). Her main research focus is on transformation processes, digitalization, organizational studies, power relations, technical professions and social inequality in economics and academia.
Selected Publications:
- Graf, Angela (forthcoming). “Digital transformation is 20 percent about technological issues and 80 percent about social issues” – Negotiating social sustainability in the course of organizations` digital transformation. In: Jebsen, Simon/Lueg Klarissa (Eds.): Organizations and Social Sustainability at Work. New York: Routledge
- Graf, Angela et al. (2023). “Investigating the Impact of Digital Transformation on Organizational Identity in an SME: Insights from an In-Depth Case Study” (2023). AMCIS 2023 Proceedings. 9. https://aisel.aisnet.org/amcis2023/sig_dite/sig_dite/9
- Graf, Angela et al. (2023). Exploring Digital Transformation’s Impact on Organizational Identity with an Archetype Framework. Proceedings of the 56th Hawaii International Conference on System Sciences, pp. 4224–4233.
- Graf, A. et al. (2023). Future Mobility – Digital Transformation of Automotive Companies as a Question of Organizational Identity. In: Lytras, M.D./Housawi, A.A./ Alsaywid, B.S. (Eds.): Smart Cities and Digital Transformation: Empowering Communities, Limitless Innovation, Sustainable Development and the Next Generation, Emerald, pp. 129-158.
- Graf, Angela/Müller, Lea/Hess, Thomas (2022). Digitale Transformation als Identitätsfrage: Zum Zusammenhang zwischen organisationaler Identität und digitaler Transformation am Beispiel eines Maschinenbauunternehmens. AIS Studien, 15(2), pp. 44–61. https://www.arbsoz.de/ais-studien-leser/375-digitale-transformation-als-identitaetsfrage-zum
- Graf, Angela/Lueg, Klarissa/Boje, David (2022). A Danish Case Study of a Sociomaterial Construction of a New Nomos and Purpose of Higher Education. In: Higher Education (online first). https://doi.org/10.1007/s10734-022-00844-6
- Graf, Angela/Lueg, Klarissa (2022): The Organization of Higher Education. An Overview of Sociological Research into Universities as Organizations. In: Godwyn, Mary (Eds.): Research Handbook on the Sociology of Organizations. Northampton: Edgar Elgar Publishing, pp. 13-29.
- Graf, Angela (2020): Hochschulräte revisited. Eine empirische Analyse im Lichte der Governancereform und des Exzellenzwettbewerbs. In: Beiträge zur Hochschulforschung 42/3, pp. 100-121. https://www.bzh.bayern.de/fileadmin/user_upload/Publikationen/ Beitraege_zur_Hochschulforschung/2020/3_2020_Graf.pdf
- Graf, Angela/Lueg, Klarissa/Powell, Justin (2020): Hegemonic University Tales. Discussing Narrative Positioning within the Academic Field between Humboldtian and Managerial Governance. In: Lundholt, Marianne Wolff/Lueg, Klarissa (Hrsg.): Dimensions of Counter-Narratives. New York: Routledge, pp. 267–279.
- Graf, Angela/Keil, Maria/Ullrich, Peter (2020): Exit, Voice und Loyalty. (Un‑)Möglichkeiten kollektiven Widerspruchs im akademischen Mittelbau in Deutschland. In: Leviathan 48/2, pp. 293-317.
- Graf, Angela/Lueg, Klarissa (2019): Designing the Organizational Future: How German Universities Communicate Governance by means of Corporate Design. In: Communication & Language at Work 6/2, pp. 42-54. https://tidsskrift.dk/claw/article/view/116129
- Graf, Angela (2019): Kohäsion durch Kampf?! Überlegungen zur Bedeutung von Loyalität für Hochschulen. In: Zeitschrift für Diskursforschung 2019/1. Sonderheft „Diskurs, Feld, Subjektivierung. Empirische und theoretische Perspektiven“, pp. 94-112.
- Graf, Angela (2015): Die Wissenschaftselite Deutschlands. Sozialprofil und Werdegänge zwischen 1945 und 2013. Frankfurt a.M.: Campus.
Understanding instead of measuring – insights into qualitative methods
Qualitative research methods play a particularly important role in interdisciplinary digitalisation research. They capture the subjective perspectives, experiences and attributions of meaning of the actors involved and thus…
Re-Configuring Creativity through generative AI in the Advertising Industry (ReCREATIVE)
How does generative AI reshape creativity in advertising? The project explores its impact on creative work, professional identities, and the meaning of creativity – between innovation, efficiency, and human authorship.
Exploring and shaping the digital transformation of companies through dialogue
How can the digital transformation of engineering companies succeed? And how can science and practice complement each other in dialogue? Voices from the bidt research project in an interview.
Identity crisis? How companies transform digitally and stay true to themselves at the same time
How to make digital transformation work for companies? Angela Graf and Thomas Hess show that it is an organisation’s identity that counts.
Agility
Nowadays, agility refers to a new form of project and organisational management that was originally conceived for software development.
Digital Transformation of Engineering Companies (DIEC)
This research project explores the implications of digital transformation processes at the organizational level. Focussing on engineering companies, it investigates digital transformation can be effectively shaped with established…
Working from Home: New Normal for Employees?
What seemed unthinkable a few years ago is now being discussed as the new normal: Since the outbreak of the corona pandemic, many employees are increasingly working from home – and it is already becoming apparent that…
Publications
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“Digital transformation is 20 percent about technological issues and 80 percent about social issues”
Negotiating social sustainability in the course of organizations' digital transformation
Contribution / chapterISBN: 9781032307381Project: DIEC -
Agilität (Agility)
Internet documenthttps://www.bidt.digital/glossar/agilitaet/Project: DIEC -
Die Rolle der organisationalen Identität bei der digitalen Transformation von Unternehmen
Internet documenthttps://www.bidt.digital/phaenomene/die-rolle-der-organisationalen-identitaet-bei-der-digitalen-transformation-von-unternehmen/Project: DIEC -
Digital Transformation – Re-Negotiations among Technical Professions
VortragProject: DIEC -
Digitale Transformation als Identitätsfrage
Zum Zusammenhang zwischen organisationaler Identität und digitaler Transformation am Beispiel eines Maschinenbauunternehmens
Journal articleDOI: 10.21241/ssoar.83563Project: DIEC -
Digitale Transformation als Identitätsfrage – Organisationale Identität als Mediator digitaler Transformation
VortragProject: DIEC -
Digitale Transformation erforschen und (mit-)gestalten – Mixed Methods in der gestaltungsorientierten Forschung
VortragProject: DIEC -
Digitale Transformation und Unternehmensidentität
VortragProject: DIEC -
Digitale Transformation verstehen und meistern: Chancen, Risiken und der Faktor Mensch
VortragProject: DIEC -
Exploring Digital Transformation`s Impact on Organizational Identity with an Archetype Framework
VortragProject: DIEC -
Exploring Digital Transformation’s Impact on Organizational Identity with an Archetype Framework
Conference paperProject: DIEC -
Future Mobility
Digital Transformation of Automotive Companies as a Question of Organizational Identity
Contribution / chapterProject: DIEC -
Homeoffice
New Normal für Beschäftigte?
Grey literature / reporthttps://www.bidt.digital/homeoffice-new-normal-fuer-beschaeftigte/Project: DIEC -
Investigating the Impact of Digital Transformation on Organizational Identity in an SME
Insights from an In-Depth Case Study
VortragProject: DIEC -
Investigating the Impact of Digital Transformation on Organizational Identity in an SME
Insights from an In-Depth Case Study
Conference paperhttps://aisel.aisnet.org/amcis2023/sig_dite/sig_dite/9/Project: DIEC -
Kampf um Kohäsion – Digitale Transformation als interner Wettbewerb um organisationale Identität
VortragProject: DIEC -
Mehr als Technologie
Digitale Transformation als Herausforderung für die Unternehmensidentität
Journal articleProject: DIEC -
Organizational change as professional identity crisis: a qualitative case study of technical professionals’ experiences of status inconsistency as a barrier to digital transformation
VortragProject: DIEC -
Organizational Identity as a Mediator between Past and Future in Organizations` Digital Transformation
Insights from an Engineering Company
VortragProject: DIEC -
Participation as a Key Factor of Sustainable HRM in Digital Transformation
VortragProject: DIEC -
Reworking Boundaries
A Qualitative Case Study on Engineers’ Professional Identity and Habitus in the Face of Digital Transformation
Journal articlehttps://doi.org/10.31083/MRev46861Project: DIEC -
The Impact of Generative AI on Creativity in Creative Advertising Agencies
VortragProject: ReKREATIV -
Theorizing power and future in strategizing: How Bourdieusian theory of practice and Bojean Framework
Conference paperProject: DIEC -
When Two Worlds Collide: Examining Group Practices During Big Data Analytics Adoption
Journal articleProject: DIEC