In the metaverse, users are fully immersed in the virtual world with the help of technologies such as AR or VR.
In a distinction from classical mass media, social media dissolves the sender-receiver principle, enabling non-linear communication as well as networking.
The term nudging refers to the instrumentalisation of small changes in the structure of a decision-making process (so-called nudges) that lead to individuals changing their decisions in a predictable way.
Influencers use their reach to influence purchasing decisions, attitudes, or actions on social media.
As a genre, fake news refers to “pseudo-journalistic misinformation”, while as a label, fake news means an attack on and a critique of quality journalistic media.