Digital Competition

Eventbidt Perspektiven: Tesla ante portas

For decades, the automotive industry has been considered the dominant success story of the German economy. In recent years, however, the industry has come under increasing pressure. Digitalisation, electromobility, changing customer demands: the automotive industry has to manage a swift transformation from traditional car manufacturers to software-based tech companies. This event takes a closer look at how fit the German automotive industry is for the future.

Germany in the World Digital Competitiveness Ranking

Since 2017, the Institute for Management Development (IMD) has been measuring the competitiveness of national economies. In addition, the IMD explicitly examines the ability to research and adapt digital technologies during economic and socio-political change. Germany has been in the top third of the ranking since its introduction.

35 %

of employees perceive little or no great awareness of generative AI in their own company. This is shown by the study “Spread of generative AI in private and professional life 2024” by the bidt think tank. In contrast, a good quarter (26 %) perceive a very high or high level of awareness. Perceived awareness differs greatly depending on the respondents’ level of education.

GlossarySharing economy

The sharing economy is a form of economy in which users create individual offers and demands and allow third parties to temporarily access unused resources. Digital platforms act as intermediaries between providers and users and make it easy to temporarily rent cars or flats elsewhere, for example. In addition to the positive effects, there is also criticism and problems, particularly with regard to labour and consumer protection and regulation.