Digital Competition

The digital transformation of society, the economy, and the state affects not only matters within national borders but also at the international level: the current global economic order is changing, companies have to rethink their market positions, and organisational self-perceptions must be rebalanced. Moreover, Germany and Europe are in global digital competition, specifically with US and Chinese digitalisation models. In this context, a European digitalisation path is often called for. Such a third way should be based on European achievements such as digital self-determination and economic activities oriented towards the common good.

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bidt Perspektiven: Tesla ante portas

For decades, the automotive industry has been considered the dominant success story of the German economy. In recent years, however, the industry has come under increasing pressure. Digitalisation, electromobility, changing customer demands: the automotive industry has to manage a swift transformation from traditional car manufacturers to software-based tech companies. This event takes a closer look at how fit the German automotive industry is for the future.

Germany in the World Digital Competitiveness Ranking

Since 2017, the Institute for Management Development (IMD) has been measuring the competitiveness of national economies. In addition, the IMD explicitly examines the ability to research and adapt digital technologies during economic and socio-political change. Germany has been in the top third of the ranking since its introduction.

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35 %

of employees perceive little or no great awareness of generative AI in their own company. This is shown by the study “Spread of generative AI in private and professional life 2024” by the bidt think tank. In contrast, a good quarter (26 %) perceive a very high or high level of awareness. Perceived awareness differs greatly depending on the respondents' level of education.

Digital economy

Today's products and services are no longer purely analogue - they are often transferred to the digital world or lead to the creation of entirely new business activities. Consumers benefit from increasingly personalised customer experiences through digital technologies. In manufacturing, combining analogue and digital processes leads to greater efficiency and automation. These developments are based on the increasing availability of data. The imbalance between the companies that process data and the users who provide data for digital services marks an essential point of criticism.

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Experts

PD Dr. Angela Graf

Research Coordinator and Research Project Leader, bidt

Prof. Dr. Thomas Hess

Member of bidt's Board of Directors | Director of the Institute for Digital Management and New Media, Ludwig-Maximilians-Universität

Lea Müller

form. Researcher, bidt

Anna Kiemer

Researcher, bidt