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Prof. Dr. Wolfgang Ulaga

External Expert | Senior Affiliate Professor of Marketing, INSEAD Fontainebleau

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Digital competition

Business models of data-driven start-ups and their positioning along the value chain

Project

This bidt-funded project shows how established companies benefit from new players with data-driven business models.

Gabelsbergerstr. 4
80333 Munich

+49 89 540 235 640
info@bidt.digital
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The Bavarian Research Institute for Digital Transformation (bidt) is an institute of the Bavarian Academy of Sciences and Humanities (BAdW).
Funded by the Bavarian State Ministry for Science and Art.