Prof. Dr. Wolfgang Ulaga

External Expert | Senior Affiliate Professor of Marketing, INSEAD Fontainebleau

Publications

  • Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang (2022)

    Driving or driven by others?

    A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

    Journal article
    Project: DaGeWe