Prof. Dr. Wolfgang Ulaga

External Expert | Senior Affiliate Professor of Marketing, INSEAD Fontainebleau

Profile
Participations and Contributions
Publications
Participations and Contributions
All posts
Digital competition

Business models of data-driven start-ups and their positioning along the value chain

Project

The image of start-ups pushing traditional companies out of the market is only half the truth: A bidt-funded project has shown how established companies benefit from new players with data-driven business models .

Publications

  • Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang (2022)

    Driving or driven by others?

    A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

    Journal article
    Industrial Marketing Management, Volume: 102, P. 381-402
    DOI: 10.1016/j.indmarman.2022.01.023
    Project: DaGeWe