Dr. Simon Lübke

Research Associate, Department of Media and Communication | Ludwig-Maximilians-Universität in Munich

+49(89)2180-9432
simon.luebke@ifkw.lmu.de
Profile
Participations and Contributions
Publications
Participations and Contributions
All posts
The bidt at re:publica and TINCON
Digital society

The bidt at re:publica and TINCON

News
25 June 2025

Researchers from the bidt were prominently represented at re:publica and TINCON with talks and panels on disinformation, AI in the classroom, digital generational silos, toxic entertainment and the political handling of authenticity.

Digital public sphere

The role of humour in the climate crisis

Blog
21 June 2024

What role does humorous content such as memes play in the climate discourse? A team of researchers in the KLIMA-MEMES project is investigating this question. Initial findings were presented at re:publica24.

Digital public sphere

#climatechange – Do internet memes influence climate policy?

News
4 October 2023

Memes are spreading across social media and shaping the public climate debate. How exactly do they do this – and do memes even influence political decisions?

Digital public sphere

The Influence of Humorously Intended Communication on Political Decision-Making in the Context of Climate Change

Project

KLIMA-MEMES investigates the influence of memes (humorously intended texts/pictures/videos shared online) on political decision-making in the context of public discourses about an adequate handling of climate change.

Publications

  • Lübke, Simon; Ozornina, Nadezhda; Haim, Mario; Haßler, Jörg (2025)

    Climate Communication in the Hybrid Media System

    Media and Stakeholder Logics on Social Media

    Journal article
    Media and Communication, Volume: 13, P. 1-22
    https://doi.org/10.17645/mac.9892
    Project: KLIMA-MEMES
  • Lübke, Simon; Haim, Mario; Haßler, Jörg (2023)

    Medien und Klimaaktivist:innen prägen die Diskussionen um die Klimakonferenz

    Eine vergleichende Analyse von Social-Media-Beiträge deutscher Akteur:innen während der COP28

    Internet document
    https://klimamemes.ifkw.lmu.de/index.php/cop28/#report2
    Project: KLIMA-MEMES
  • Lübke, Simon; Haim, Mario; Haßler, Jörg (2023)

    Mehr Klimawandelbekämpfung als Klimawandelskepsis

    Eine vergleichende Analyse von Social-Media-Beiträge auf Instagram, Facebook, TikTok und YouTube während der COP28

    Internet document
    https://klimamemes.ifkw.lmu.de/index.php/cop28/#report1
    Project: KLIMA-MEMES
  • Lübke, Simon; Ozornina Nadezhda; Haim, Mario; Haßler, Jörg (2023)

    Politische Internet Memes als Mittel zur Klimawandelbekämpfung und Klimawandelkritik

    Eine Analyse von humorvollen Social-Media-Beiträgen während der COP28

    Internet document
    https://klimamemes.ifkw.lmu.de/index.php/cop28/#report3
    Project: KLIMA-MEMES

  • The Use of Humor Styles in Memes on Climate Change

    Vortrag
    Project: KLIMA-MEMES

  • The use of humor styles in memes on climate change

    Vortrag
    Ljubljana, Slovenien
    Project: KLIMA-MEMES
  • Zhou, Shijia; Peng, Siyao; Luebke, Simon; Haßler, Jörg; Haim, Mario; Mohammad, Saif M.; Plank, Barbara (2025)

    What Media Frames Reveal About Stance

    A Dataset and Study about Memes in Climate Change Discourse

    Conference paper
    https://doi.org/10.48550/arXiv.2505.16592
    Project: KLIMA-MEMES
  • Lübke, Simon; Ozornina, Nadezhda; Haim, Mario; Haßler, Jörg (2025)

    Climate Communication in the Hybrid Media System

    Media and Stakeholder Logics on Social Media

    Journal article
    Media and Communication, Volume: 13, Cogitatio Press
    https://doi.org/10.17645/mac.9892
    Project: KLIMA-MEMES

  • Der deutsche Klimawandeldiskurs im Plattformvergleich

    Eine Inhaltsanalyse der Klimakommunikation auf Instagram, Facebook, TikTok und YouTube

    Vortrag
    Berlin
    Project: KLIMA-MEMES

  • Institutionalisierte Klimawandelskepsis

    Die Klimakommunikation der AfD in sozialen Medien

    Vortrag
    Berlin
    Project: KLIMA-MEMES

  • Fighting the Climate Crisis with Humor

    Analyzing Climate-Related Internet Memes on Reddit

    Vortrag
    Singapore
    Project: KLIMA-MEMES

  • Fragmentation of Digital Climate Change Discourse?

    Comparative Analysis of German Stakeholders’ Communication on Four Social Media Platforms

    Vortrag
    Denver, USA
    Project: KLIMA-MEMES

  • The Rise of Climate Change Skepticism in Germany

    Analyzing the Climate Communication of the Right-Wing Populist Party Alternative for Germany

    Vortrag
    Denver, USA
    Project: KLIMA-MEMES
  • Zhou, Shijia; Peng, Siyao; Lübke, Simon; Haßler, Jörg; Haim, M; Mohammad, Saif; Plank, Barbara (Findings of the Association for Computational Linguistics: EMNLP 2025)

    What Media Frames Reveal About Stance

    A Dataset and Study about Memes in Climate Change Discourse

    Conference paper
    Association for Computational Linguistics, P. 5337-5356
    https://doi.org/10.18653/v1/2025.findings-emnlp.286
    Project: KLIMA-MEMES

  • The Rise of Climate Change Skepticism in Germany

    Analyzing the Climate Communication of the Right-Wing Populist Party Alternative for Germany (AfD)

    Vortrag
    Boston, USA
    Project: KLIMA-MEMES

  • Die Rolle von Internet-Memes in Online-Diskussionen zum Klimawandel

    Vortrag
    Erfurt
    Project: KLIMA-MEMES

  • This is Fine

    Forschen im Digitalen Datenfeuer

    Vortrag
    München
    Project: KLIMA-MEMES

  • Climate Memes

    An Interdisciplinary Project on Multimodal Climate Communication

    Vortrag
    Boulder, USA
    Project: KLIMA-MEMES

  • Gegen die „Klima-Ideologie“

    Die Rolle von Klimawandelskepsis im deutschen Klimawandeldiskurs auf Social Media

    Vortrag
    München
    Project: KLIMA-MEMES