Prof. Dr. Robert Obermaier
Chair of Accounting and Control, University of Passau
Robert Obermaier’s focus is on management accounting and control, company valuation, production and decision-making. Currently, the effects of digitalisation on these areas are especially analysed.
Business models of data-driven start-ups and their positioning along the value chain
This bidt-funded project shows how established companies benefit from new players with data-driven business models.