Prof. Dr. Jan H. Schumann

Chair of Marketing and Innovation, University of Passau

Jan H. Schumann is a Professor of Marketing and Innovation at the University of Passau, Germany.

Before joining the University of Passau in 2012, he was a Junior Professor at the TUM School of Management, Technical University of Munich, where he received his doctoral degree in 2009. Prof. Dr. Schumann studied Psychology at the University of Potsdam, Germany and the University of Sussex, Brighton, GB and gained practical experience as a business consultant. In addition, he worked as an external research fellow for IMD International, Lausanne, Switzerland (2009-2011) and was a lecturer in the EMBA program of the University of St. Gallen, Switzerland (2010/2011). Furthermore, Prof. Dr. Schumann has gained international experience as a visiting research scholar at the Thunderbird School of Global Management at Boston College and the City University in Hong Kong. At the university, he is and was engaged as a member of the advisory board of Centouris, as the internationalization officer of his faculty, as the chairman of the committee for ethics in research, as a mentor of the Bavarian EliteAkademie and as vice dean and dean of his faculty.

His primary research interests are online marketing, customer relationship management, and service pricing.

Publications

  • Grüner, Alina; Schumann, Jan H.; Widjaja, Thomas (2021)

    Co-creation logic in data disclosure: Understanding its underlying processes and contingency factors

    Conference paper
  • Zimmermann, Johanna; Martin, Kelly D.; Schumann, Jan H.; Widjaja, Thomas (2024)

    Consumers’ Multistage Data Control in Technology-Mediated Environments

    Journal article
    Project: GC-Prom
  • Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang (2022)

    Driving or driven by others?

    A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

    Journal article
    Project: DaGeWe
  • Zimmermann, Johanna; Schumann, Jan H.; Widjaja, Thomas; Martin, Kelly D. (2022)

    Investigating Control Perceptions in AI-based Data Disclosure Processes

    Conference paper
  • Postel, Lea; Widjaja, Thomas; Schumann, Jan H. (2022)

    Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals

    Conference paper
  • Postel, Lea; Schumann, Jan H.; Widjaja, Thomas (2021)

    Stage-Dependent Drivers of Customer Engagement in Dual-Stage Data Disclosure Decisions

    Conference paper
  • Zimmermann, Johanna; Martin, Kelly D.; Schumann, Jan H.; Widjaja, Thomas (2024)

    Consumers’ Multistage Data Control in Technology-Mediated Environments

    Journal article
    Project: GC-Prom
  • Zimmermann, Johanna; Schumann, Jan H.; Widjaja, Thomas; Martin, Kelly D. (2022)

    Investigating Control Perceptions in AI-based Data Disclosure Processes

    Conference paper
  • Postel, Lea; Widjaja, Thomas; Schumann, Jan H. (2022)

    Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals

    Conference paper
  • Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang (2022)

    Driving or driven by others?

    A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

    Journal article
    Project: DaGeWe
  • Postel, Lea; Schumann, Jan H.; Widjaja, Thomas (2021)

    Stage-Dependent Drivers of Customer Engagement in Dual-Stage Data Disclosure Decisions

    Conference paper
  • Grüner, Alina; Schumann, Jan H.; Widjaja, Thomas (2021)

    Co-creation logic in data disclosure: Understanding its underlying processes and contingency factors

    Conference paper