
Prof. Dr. Jan H. Schumann
Chair of Marketing and Innovation, University of Passau
Jan H. Schumann is a Professor of Marketing and Innovation at the University of Passau, Germany.
Before joining the University of Passau in 2012, he was a Junior Professor at the TUM School of Management, Technical University of Munich, where he received his doctoral degree in 2009. Prof. Dr. Schumann studied Psychology at the University of Potsdam, Germany and the University of Sussex, Brighton, GB and gained practical experience as a business consultant. In addition, he worked as an external research fellow for IMD International, Lausanne, Switzerland (2009-2011) and was a lecturer in the EMBA program of the University of St. Gallen, Switzerland (2010/2011). Furthermore, Prof. Dr. Schumann has gained international experience as a visiting research scholar at the Thunderbird School of Global Management at Boston College and the City University in Hong Kong. At the university, he is and was engaged as a member of the advisory board of Centouris, as the internationalization officer of his faculty, as the chairman of the committee for ethics in research, as a mentor of the Bavarian EliteAkademie and as vice dean and dean of his faculty.
His primary research interests are online marketing, customer relationship management, and service pricing.
Publications
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Co-creation logic in data disclosure: Understanding its underlying processes and contingency factors
Conference paperProject: Vektoren der Datenpreisgabe -
Consumers’ Multistage Data Control in Technology-Mediated Environments
Journal articleProject: GC-Prom -
Driving or driven by others?
A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Journal articleProject: DaGeWe -
Investigating Control Perceptions in AI-based Data Disclosure Processes
Conference paperProject: Vektoren der Datenpreisgabe -
Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals
Conference paperProject: Vektoren der Datenpreisgabe -
Stage-Dependent Drivers of Customer Engagement in Dual-Stage Data Disclosure Decisions
Conference paperProject: Vektoren der Datenpreisgabe -
Consumers’ Multistage Data Control in Technology-Mediated Environments
Journal articleProject: GC-Prom -
Investigating Control Perceptions in AI-based Data Disclosure Processes
Conference paperProject: Vektoren der Datenpreisgabe -
Stage-Dependent Customer Engagement in Dual-Stage Data Disclosure Decisions: An Evaluation of Affective versus Cognitive Appeals
Conference paperProject: Vektoren der Datenpreisgabe -
Driving or driven by others?
A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Journal articleProject: DaGeWe -
Stage-Dependent Drivers of Customer Engagement in Dual-Stage Data Disclosure Decisions
Conference paperProject: Vektoren der Datenpreisgabe -
Co-creation logic in data disclosure: Understanding its underlying processes and contingency factors
Conference paperProject: Vektoren der Datenpreisgabe