Dr. Eva Hartl
Associated Researcher, bidt
Eva Hartl is an associated researcher at the bidt. She earned her doctorate at LMU Munich in the field of Information Systems, focusing on organizational culture in digital transformation. Since completing her PhD, she has been advising companies on complex digitalization and transformation projects. Her work focuses on designing future-proof organizations at the intersection of technology, innovation, and transformation. She completed her studies in Business Administration at the University of Mannheim and LMU Munich, supplemented by international study and research stays at NTU Singapore and Aalto University in Helsinki.
Digital culture as a key factor in the digital transformation of businesses
This working paper examines why organisational culture shapes the outcome of digital transformation – and identifies five key attributes of a “digital culture”, particularly in relation to AI and machine learning.