Corinna Winkler
Research Associate and PhD student, Chair of Marketing and Innovation | University of Passau
Business models of data-driven start-ups and their positioning along the value chain
The image of start-ups pushing traditional companies out of the market is only half the truth: A bidt-funded project has shown how established companies benefit from new players with data-driven business models .
Publications
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Driving or driven by others?
A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks
Journal articleProject: DaGeWe