Prof. Dr. Birgit Stark

Professor of Communication and Media Convergence, JGU Mainz

Birgit Stark is a Professor of Communication Studies at the Institute of Journalism Studies at Johannes Gutenberg University in Mainz. As head of the Media Convergence department, she is familiar with issues of media change and digitalisation. In her current research, she is investigating the changing use of information in the digital society, in particular the effects of algorithmic curation on opinion-forming processes and social integration. She not only deals with questions of media diversity and media governance, but is also actively involved in the transfer of knowledge into media policy. She currently works as an expert on a panel of experts and advises the ZDF Television Council on the subject of quality measurement.

Foto by © Petra A. Killick

Profile
Participations and Contributions
Publications
Participations and Contributions
All posts
Cover „bidt Impuls“ Monitoring von Meinungsmacht
Digital society

Paradigm shift: new approach to measuring opinion power in the platform age

News
25 April 2024

Youtube, X, BILD – which media brands influence public opinion and how can opinion power be measured? The ‘bidt policy brief’ outlines how opinion power monitoring can replace the tv-centred media concentration law.

Cover „bidt Impuls“ Monitoring von Meinungsmacht
Digital public sphere

Monitoring opinion power: A new approach to ensure diverse opinion formation in the platform age

Publication

This policy brief shows how contemporary opinion power monitoring could look like and outlines the need for action.

Digital public sphere

Measuring opinion power and diversity on the Internet: Towards a new conception of regulating media concentration

Project

What could control of media concentration that secures the functioning of the political public sphere in the age of digitalisation look like?

Digital public sphere

Ensuring Diversity in the Age of Media Intermediaries: Models of measurement and normative standards

Publication

The working paper examines the influence of media intermediaries on opinion formation and discusses models of how diversity in public discourse can be ensured.

Publications

  • Stark, Birgit (2023)

    Vielfalt neu denken

    Ein Plädoyer für die multidimensionale Messung und Bewertung

    Journal article
    Medienwirtschaft, Volume: 20, Nr. 1, P. 16-17
    Project: Meinungsmacht
  • Schneiders, Pascal; Stegmann, Daniel; Stark, Birgit; Zieringer, Lisa; Reinemann, Carsten (2023)

    Meinungsmacht unter der Lupe

    Ein Ansatz für eine vielfaltssichernde, holistische Plattform und Intermediärsregulierung

    Conference paper
    Eisenegger, Mark; Ettinger, Patrik; Seethaler, Josef; Prinzing, Marlis, Proceedings of the Regulierung, Governance und Medienethik in der digitalen Gesellschaft, 16. Mediensymposium
    Project: Meinungsmacht
  • Stegmann, Daniel; Zieringer, Lisa; Stark, Birgit; Reinemann, Carsten (2022)

    Meinungsvielfalt, Meinungsmacht, Meinungsbildung

    Zum (ungeklärten) Verhältnis zentraler Begriffe der deutschen Medienkonzentrationskontrolle

    Journal article
    UFITA - Archiv für Medienrecht und Medienwissenschaft, Volume: 86, Nr. 1, P. 38-70
    DOI: 10.5771/2568-9185-2022-1-38
    Project: Meinungsmacht
  • Magin, Melanie; Geiß, Stefan; Stark, Birgit; Jürgens, Pascal (2022)

    Common Core in Danger?

    Personalized Information and the Fragmentation of the Public Agenda

    Journal article
    The International Journal of Press/Politics, Volume: 27, Nr. 4, P. 887-909
    DOI: 10.1177/19401612211026595
    Project: Meinungsmacht
  • Geiß, Stefan; Magin, Melanie; Jürgens, Pascal; Stark, Birgit (2021)

    Loopholes in the Echo Chambers

    How the Echo Chamber Metaphor Oversimplifies the Effects of Information Gateways on Opinion Expression

    Journal article
    Digital Journalism, Volume: 9, Nr. 5, P. 660-686
    DOI: 10.1080/21670811.2021.1873811
    Project: Meinungsmacht
  • Stark, Birgit; Magin, Melanie; Jürgens, Pascal (2021)

    Maßlos überschätzt

    Ein Überblick über theoretische Annahmen und empirische Befunde zu Filterblasen und Echokammern

    Contribution / chapter
    Eisenegger, Mark; Blum, Roger; Ettinger, Patrik; Prinzing, Marlis, Digitaler Strukturwandel der Öffentlichkeit: Historische Verortung, Modelle und Konsequenzen, P. 303-321, Wiesbaden, Springer VS
    Project: Meinungsmacht
  • Stark, Birgit; Stegmann, Daniel (2021)

    Vielfaltssicherung im Zeitalter von Medienintermediären: Modelle zur Messung und normative Maßstäbe

    Modelle zur Messung und normative Maßstäbe

    Grey literature / report
    bidt, bidt Working Paper
    DOI: 10.35067/bv16-2z29
    https://www.bidt.digital/publikation/vielfaltssicherung-im-zeitalter-von-medienintermediaerenmodelle-zur-messung-und-normative-massstaebe/
    Project: Meinungsmacht