Prof. Dr. Anna Maria Oberländer

Director at the Research Institute for Information Management (FIM) | Junior Professor for Information Systems and Digital Transformation, University Bayreuth

Prof. Dr. Anna Maria Oberländer is a junior professor of business informatics and digital transformation at the University of Bayreuth, director of the FIM Research Institute for Information Management, and holds a management position at the Business Informatics department of Fraunhofer FIT. She is also co-founder and managing director of the Digital Innovation Workshop. Ms. Oberländer’s predominantly empirical-qualitative and design-oriented research aims to understand and actively shape the digital transformation of established organizations. She approaches the topic from an organizational, innovation, and technology perspective.

Publications

  • Plank, Tobias; Leuthe, Daniel; Meyer-Hollatz, Tim; Oberländer, Anna Maria (2026)

    Navigating Artificial Intelligence for Sustainability in Organizations: Untangling Organizational, Technical, and Sustainable Characteristics through a Taxonomy

    Journal article
    Project: GC-Prom