Viola Pless

Law, Technical University of Munich

The dissertation project investigates the field of online advertising technologies from a competition law perspective. High market concentration by vertically integrated companies and specific market characteristics lead to constellations relevant under antitrust law. As a central element within multi-sided platform markets, this leads to damaging effects on different market sides and a distortion of free competition. The significance of the issue goes beyond the effects that become apparent when advertising markets are considered in isolation. The financing of entire digital business models is affected. In addition, there are effects on society as a whole with regard to the functioning of digital markets.