Tobias Kircher

Wirtschaftsinformatik, Technical University of Munich

Lawmakers face the question of how data privacy should be regulated in the digital age. However, data privacy makes advertisements less profitable and thus threatens product innovation and free consumption of high quality goods in the digital economy. My dissertation aims to better understand the economic and social drawbacks of data privacy. Through various studies, I explore the questions of what price consumers pay for privacy and whether privacy takes a social toll in the context of learning apps. The results of my dissertation enable legislators to regulate data privacy while balancing the drawbacks and mitigating the societal toll of data privacy.