Nina Zwingmann

Digital management and new media , Ludwig-Maximilians-University Munich

Brief description of the doctoral project

Since the introduction of ChatGPT in 2022, the topic of generative artificial intelligence (AI) has been at the centre of many discussions. This technological advance is having a profound impact on the media industry by changing the fundamental way in which content is produced, distributed and consumed. The new technology challenges media companies as socially relevant economic actors to scrutinise and adapt their role and activities in order to survive in a changing competitive environment. The central questions of my research project are (1) how generative AI is changing the media industry, (2) how media companies are adapting to these changes and (3) what economic and ethical challenges arise in the process. The aim is both to contribute to the academic debate and to develop practical implications for companies.

 

Member of the Working Group on “A Space for All: A Multidisciplinary Perspective on Data Space Ecosystems”

nina.zwingmann@lmu.de
Profile
Publications

Publications

  • Zwingmann, Nina; Hess, Thomas (2025)

    Replace, Reveal, or Reinforce: Investigating Ambidextrous AI Usage in Media Companies

    Conference paper
    Proceedings of the 31st Americas Conference on Information Systems (AMCIS 2025), P. 1-10, Montreal, Kanada
    https://aisel.aisnet.org/amcis2025/sig_odis/sig_odis/3/
    Project: GC-Prom
  • Zwingmann, Nina (2025)

    Go Hype or Go Home? Exploring (Mis) Alignments of LLM Adoption in Media Companies

    Conference paper
    Proceedings of the 33rd European Conference on Information Systems (ECIS 2025), P. 1-16, Amman, Jordanien
    https://aisel.aisnet.org/ecis2025/is_adoption/is_adoption/2/
    Project: GC-Prom
  • Zwingmann, Nina; Hoffmeister, Eva Isabel; Engert, Simon Paul; Hess, Thomas (2025)

    Shifting the Gate—Generative AI’s Impact on Media Gatekeeping

    Conference paper
    Proceedings of the 46th International Conference on Information Systems (ICIS 2025), P. 1-17, Nashville, TN, USA
    https://aisel.aisnet.org/icis2025/is_media/is_media/6/
    Project: GC-Prom
  • Zwingmann, Nina; Pflanzer, Eva; Spann, Martin; Hess, Thomas (2026)

    Between the Spark and the System: On the Effects of AI on Ownership and Role Identity in Creative Work

    Conference paper
    59th Hawaii International Conference on System Sciences (HICSS 2026), P. 104-113, Lahaina, HI, USA
    https://scholarspace.manoa.hawaii.edu/items/3dec63e3-fe59-4ce4-bd86-68445c93cbca
    Project: GC-Prom