
Dr. Jennifer Rix
Jennifer Rix completed her doctorate at the Ludwig-Maximilians-Universität München (LMU), where she worked as a research assistant at the Institute for Digital Management and New Media. She also completed a Master’s degree in Business Administration (MSc) at LMU. Prior to this, she obtained a Bachelor’s degree (BSc) at the University of Mannheim and gained work experience in the media industry and strategy consulting. Her research focuses on the use of artificial intelligence to increase efficiency and content quality in media companies. In addition to the scientific discourse at LMU, she was also able to present her research to an international audience during a guest researcher stay at the National University of Singapore and several conference trips.