Dr. Anna Kerkhof

Postdoctoral Researcher, Center for Industrial Organization and New Technologies | ifo Institute for Economic Research in Munich

She has been a postdoctoral researcher at the ifo Center for Industrial Organization and new Technologies in Munich since 2020. Her research evolves around modern media markets, especially social media, with a particular focus on media bias, fake news, hate speech, and political polarisation. Her work has already gained several awards, including the Reinhard-Selten-Prize, which is one of the most prestigious awards for young economists in Germany.

kerkhof@ifo.de
Profile
Participations and Contributions
Publications
Participations and Contributions
All posts
Digital society

Does social media literacy help to improve mood and body image?

Blog
7 November 2024

Many experts agree that social media can negatively affect mental health. An interdisciplinary Working Group explored the impact of social media literacy on users’ mood and body image and present their results.

Digital public sphere

Fighting fake news on social media: What can be done?

Blog
11 April 2022

What can be done? Policy makers combat fake news on social media by promoting fact checkers on the one hand and media literacy initiatives on the other. As one example, the European Union, has recently provided significant…

Publications

  • Kerkhof, Anna (2024)

    Werbung und Themenvielfalt auf YouTube

    Journal article
    ifo Schnelldienst
    https://www.ifo.de/publikationen/2024/aufsatz-zeitschrift/werbung-und-themenvielfalt-auf-youtube
    Project: Sonstige
  • Falck, Oliver; Kerkhof, Anna; Wölfl, Anita (2024)

    Künstliche Intelligenz – wie Unternehmen sie nutzen und was sie noch daran hindert

    Journal article
    https://www.ifo.de/publikationen/2024/aufsatz-zeitschrift/kuenstliche-intelligenz-in-unternehmen
    Project: Sonstige
  • Nejadgholi, Isar; Fraser, Kathleen; Kerkhof, Anna; Kiritchenko, Svetlana (2024)

    Challenging Negative Gender Stereotypes: A Study on the Effectiveness of Automated Counter-Stereotypes

    Internet document
    https://arxiv.org/abs/2404.11845
    Project: GC-Postdoc
  • Kerkhof, Anna; Licht, Thomas; Menkhoff, Manuel; Wohlrabe, Klaus (2024)

    Die Nutzung von Künstlicher Intelligenz in der deutschen Wirtschaft

    Journal article
    ifo Schnelldienst
    https://www.ifo.de/DocDL/sd-2024-08-kerkhof-etal-ki-in-unternehmen.pdf
    Project: Sonstige
  • Meyer, Tim; Kerkhof, Anna; Cennamo, Carmelo; Kretschmer, Tobias (2024)

    Competing for attention on digital platforms: The case of news outlets

    Journal article
    Strategic Management Journal
    DOI: 10.1002/smj.3600
    Project: GC-Postdoc
  • Kerkhof, Anna (2024)

    Advertising and Content Differentiation: Evidence from YouTube

    Journal article
    The Economic Journal
    DOI: 10.1093/ej/ueae043
    Project: GC-Postdoc
  • Kerkhof, Anna; Reich, Valentin (2023)

    Gender Stereotypes in User-Generated Content

    Journal article
    CESifo Working Paper
    Project: GC-Postdoc
  • Fraser, Kathleen; Kiritchenko, Svetlana; Nejadgholi, Isar; Kerkhof, Anna (2023)

    What Makes a Good Counter-Stereotype? Evaluating Strategies for Automated Responses to Stereotypical Text

    Conference paper
    Proceedings of the Social Influence in Conversations SICon 2023, Volume: 1, P. 25-38, Toronto, Canada
    DOI: 10.18653/v1/2023.sicon-1.4
    Project: GC-Postdoc
  • Farukh, Razi; Heinz, Matthias; Kerkhof, Anna; Schumacher, Heiner (2023)

    Attitudes to Migration and the Market for News

    Journal article
    CESifo Working Paper
    Project: GC-Postdoc
  • Falck, Oliver; Kerkhof, Anna; Pfaffl, Christian (2023)

    Taxation and Innovation: How R&D Tax Credit Schemes Foster Innovation in the Private Sector

    Journal article
    EconPol Forum, Volume: 24, Nr. 4, P. 61-66
    Project: GC-Postdoc
  • Berger, Lara Marie; Kerkhof, Anna; Mindl, Felix; Münster, Johannes (2023)

    Debunking “Fake News” on Social Media: Short-Term and Longer-Term Effects of Fact Checking and Media Literacy Interventions

    Journal article
    CESifo Working Paper
    Project: GC-Postdoc
  • Abou El-Komboz, Lena; Kerkhof, Anna; Loh, Johannes (2023)

    Platform Partnership Programs and Content Supply: Evidence from the YouTube “Adpocalypse”

    Journal article
    CESifo Working Paper
    Project: GC-Postdoc
  • Berger, Lara Marie; Kerkhof, Anna; Mindl, Felix; Münster, Johannes (2022)

    Fake News in den sozialen Medien – was hilft?

    Journal article
    Kölner Impulse zur Wirtschaftspolitik, Volume: 2022, Nr. 5, P. 3-13
    Project: GC-Postdoc