Enabler: Ubiquitous availability

Social media influencer communication and its ethical challenges

Influencers are confronted with ethical challenges. In order to deal with these, the industry is developing its own ethical principles, which differ significantly from the principles that apply in journalism, advertising and public…

Precision farming – digitalisation in agriculture

In combination, precision farming and earth observation open up new possibilities for data-based land management, which optimizes crop cultivation economically and ecologically, reduces the workload on farmers and thus contributes…

Virtual reality in medical studies

Learning environments based on virtual reality are increasingly changing education and training in the healthcare sector. The article highlights the areas of application and opportunities of this new method in medical studies.

Psychoinformatics

Psychoinformatics is an interdisciplinary field of research in which psychological characteristics/variables such as a person’s personality or current state of mind are predicted by studying digital footprints. This glossary…

Augmented reality (AR) in e-commerce: The use of AR in online shopping

Augmented reality will have a significant impact on the way we shop in the future; from virtual kitchen furnishings, to trying on virtual clothes, to buying advice through holograms in our living room.