Disziplin: Business engineering

Everything-as-a-Service business models for the industry

Everything-as-a-Service (XaaS) business models offer companies a flexible alternative to traditional purchasing and leasing by providing products and services as subscription-based services.

Augmented reality (AR) in e-commerce: The use of AR in online shopping

Augmented reality will change the way we shop in the future – from virtual kitchen furnishings and digital fitting rooms to hologram shopping advice in the living room.