| Research Projects | Promoted | Measuring opinion power and diversity on the Internet: Towards a new conception of regulating media concentration
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Measuring opinion power and diversity on the Internet: Towards a new conception of regulating media concentration

What could control of media concentration that secures the functioning of a political public sphere in the age of digitalisation look like? This was the overarching question of the project, in which the procedures to measure opinion-forming power were to be improved.

Project description

The project was dedicated to the question of how a contemporary measurement and regulation of opinion power on the Internet can be designed.

The aim of three sub-projects was to develop proposals on how the opinion power of intermediaries (e.g. social media, search engines, other politically relevant providers) can be determined and taken into account in the context of regulation.

The aim was to develop

  1. elaborated and tested instruments for the identification of non-journalistic providers with political relevance,
  2. procedures for the automated estimation of opinion power and diversity measurement in the area of ​​intermediaries,
  3. and resulting recommendations for a contemporary regulation of media opinion power.

The project was completed by 30 June, 2023.

Contact

Dr. Christoph Egle

Managing Director, bidt

Project team

Prof. Dr. Carsten Reinemann

Professor of Political Communication Research, Director of the Department of Media and Communication | Ludwig-Maximilians-Universität in Munich

Prof. Dr. Simon Hegelich

Professor of Political Data Science, Bavarian School of Public Policy | Technical University of Munich

Prof. Dr. Birgit Stark

Professor of Communication and Media Convergence, Department of Journalism | JGU Mainz

Lisa Zieringer M.A.

Research Associate, Department of Media and Communication | Ludwig-Maximilians-Universität in Munich

Daniel Stegmann M.A.

Research Associate, Department of Communication | JGU Mainz

Saurabh Dhawan M.Sc.

Research Associate, Bavarian School of Public Policy | Technical University of Munich